Design Approach
About me
Contact
Design Approach
Contact
About me

Hi, I'm Margherita

Service &

Strategic

Designer

I design the invisible architecture behind great

experiences: the moments, interactions, and

decisions that shape how services are lived.

Hi, I'm Margherita

Service &

Strategic

Designer

I design the invisible architecture behind great

experiences: the moments, interactions, and

decisions that shape how services are lived.

MY DESIGN APPROACH

MY DESIGN APPROACH

I observe

I explore behaviors, needs, and contexts to uncover what truly drives people and systems.

I analyse

I make sense of complexity, turning insights into clear opportunities and strategic directions.

I resolve

I design solutions that align users, business, and operations, transforming insights into actionable, impactful services.

I observe

I explore behaviors, needs, and contexts to uncover what truly drives people and systems.

I analyse

I make sense of complexity, turning insights into clear opportunities and strategic directions.

I resolve

I design solutions that align users, business, and operations, transforming insights into actionable, impactful services.

DISCOVER DESIGN APPROACH

WHAT I DO

WHAT I DO

Strategic
Design

Shaping long-term
direction and value.

UX
Design

Designing clear and
intuitive experiences.

Brand
Strategy

Defining a coherent and
meaningful brand story.

MY SKILLS

MY SKILLS

  • Service design & System thinking

  • UX research & user insights synthesis

  • Strategic workshop facilitation

  • Strategic workshop facilitation

  • Design thinking & innovation strategy

  • Product & Service experience mapping

  • Business Design & opportunity framing

  • Project planning and delivery

  • Project planning and delivery

  • Cross-functional collaboration

  • Cross-functional collaboration

  • Agile & Iterative Development Processes

BUT I'M NOT JUST A DESIGNER…

My passion

I'm a mountain lover

My dog

I have a soulmate

My hobby

I love climbing

"Every mountain has its own personality. It teaches you how to climb it."

"Every mountain has its own personality. It teaches you how to climb it."

Reinhold Messner

DISCOVER DESIGN APPROACH

DISCOVER DESIGN APPROACH