Design Approach
About me
Contact
Design Approach
Contact
About me
Design Approach
About me
Contact

My Design Approach

My design practice blends observation, analysis, and resolution — moving from understanding people to designing meaningful, implementable solutions.

My Design Approach

My design practice blends observation, analysis, and resolution — moving from understanding people to designing meaningful, implementable solutions.

I OBSERVE

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I explore people, behaviors, and contexts to uncover real needs and understand how systems truly work.

  • User research & interviews

  • Field observation & shadowing

  • Stakeholder mapping

  • Assessment AS IS

  • Ecosystem analysis

  • Benchmark & trend analysis

I ANALYSE

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I transform findings into insights and define opportunities that guide clear and actionable strategies.

  • Insight synthesis

  • Customer journey mapping

  • Service blueprint

  • Mindset definition

  • Opportunity framing

  • Design principles definition

I RESOLVE

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I design and refine solutions that are meaningful, feasible, and ready to be implemented with impact.

  • Co-creation & workshops

  • Concept development

  • Service & product design

  • Brand strategy & Content creation

  • Prototyping & testing

  • Information architecture

  • Implementation guidance

WHERE I APPLY THE APPROACH

My design practice blends observation, analysis, and resolution — moving from
understanding people to designing meaningful, implementable solutions.

Strategic
Design

Shaping long-term direction and value.

UX
Design

Designing clear and intuitive experiences.

Brand
Strategy

Defining a coherent and meaningful brand story.