Intro
I have developed a highly adaptable approach, blending analytical skills—such as user analysis and behavioral observation—with strong interpersonal abilities. As a moderator, I rely on flexibility, empathy, and collaboration to put users at ease and uncover authentic, high-value insights.
User research & Interviews
TAKEAWAYS
As a service designer, I create value by engaging in direct conversations that uncover people’s goals, habits, and expectations—because only by listening deeply can I design what truly matters.
RELATED ACTIVITIES
Preparing interview guides and scripts
Conducting 1:1 and group interviews
Qualitative analysis and data clustering
empathy
user-centered design
Field observation & shadowing
TAKEAWAYS
I observe real behaviors in context to understand how people interact with environments, tools, and constraints, so I can design solutions that fit their reality, not my assumptions.
RELATED ACTIVITIES
On-site field observations
Shadowing real-life processes
Collecting evidence, photos, and contextual notes
reality
behavior
context
Benchmark and Trend Analysis
TAKEAWAYS
I explore best practices and emerging trends to identify patterns, gaps, and opportunities. In this way I can create solutions that stand out and stay ahead of change.
RELATED ACTIVITIES
Comparative analysis of competitor services
Research and selection of international best practices
Studying emerging trends and future scenarios
comparison
patterns
innovation
Ecosystem Analysis
TAKEAWAYS
I map services, flows, and interactions to understand how the system works and uncover where value can emerge.
RELATED ACTIVITIES
Mapping actors, services, and connections
Analyzing information, operational, and emotional flows
Identifying value areas, gaps, and inefficiencies
system
connections
opportunities
Assessment AS IS
TAKEAWAYS
I assess interactions, performance, and user experience to understand how the current service works today and where it can improve.
TAKEAWAYS
Reviewing current service touchpoints
Identifying strengths, gaps, and inconsistencies
Analyzing user feedback and satisfaction data
clarity
gaps
performance
Stakeholder mapping
TAKEAWAYS
I identify all actors, their roles, relationships, and influences to understand the dynamics of the system and how it functions.
RELATED ACTIVITIES
Identifying primary and secondary stakeholders
Mapping relationships and decision flows
Analyzing influence, dependencies, and interactions
relationships
influence
system