Intro
In this phase, I turn clarity into action. I shape solutions that are feasible, coherent, and grounded in real user and business needs. Through iterative design, prototyping, and refinement, I translate strategic directions into tangible experiences and orchestrated services that can be delivered and scaled.
Co-creation & Workshops
TAKEAWAYS
I facilitate collaborative sessions that bring together users, stakeholders, and teams to generate shared understanding and co-design meaningful solutions.
RELATED ACTIVITIES
Designing collaborative exercises
Facilitating multi-stakeholder sessions
Collecting and synthesizing workshop outputs
collaboration
engagement
co-design
Concept Development
TAKEAWAYS
I transform insights and opportunities into clear, testable service concepts that articulate value, experience, and operational implications.
RELATED ACTIVITIES
Defining value propositions
Creating concept narratives and flows
Evaluating options and selecting directions
Visioning
scenario building
value definition
Service & Product Design
TAKEAWAYS
I shape holistic experiences by aligning frontstage interactions, backstage processes, and enabling technologies into coherent service or product visions.
RELATED ACTIVITIES
Designing experience flows
Detailing interactions and service touchpoints
Integrating operational requirements
experience design
branding
UX
Brand strategy & Content creation
TAKEAWAYS
Crafting clear and meaningful brand narratives that connect strategy, identity, and content to create cohesive, resonant experiences across touchpoints.
RELATED ACTIVITIES
Defining brand positioning, purpose, and value proposition
Mapping brand pillars and key messaging
Designing tone of voice and communication guidelines
Creating content frameworks and storytelling structures
Translating strategy into multi-channel content (digital, print, service touchpoints)
Aligning brand expression with user needs and business goals
Ensuring coherence across journey moments and service components
tone of voice
brand ID
narrative design
Prototyping & Testing
TAKEAWAYS
I bring ideas to life through prototypes that allow teams to explore, validate, and refine solutions quickly and iteratively.
TAKEAWAYS
Building low- to high-fidelity prototypes
Planning and running usability tests
Prioritizing improvements based on feedback
testing
validation
learning
Information Architecture
TAKEAWAYS
I organize information and navigation structures to ensure clarity, findability, and seamless user understanding across digital and service touchpoints.
RELATED ACTIVITIES
Mapping content structures
Defining navigational logic
Creating taxonomies and labeling systems
detailed design
system
Implementation Guidance
TAKEAWAYS
I support teams in translating concepts into operational reality, ensuring alignment across design, business, and technical stakeholders.
RELATED ACTIVITIES
Preparing design specifications
Supporting development and operational alignment
Facilitating handovers and decision-making
alignment
feasibility
delivery